Survey research on token sponsoring

1.

How often does your company engage in sponsoring?

2.

Do you find it difficult to identify high-quality art, culture, and events as sponsorship projects?

a) yesb) noc) not my thing

3.

How important is it for your company to have the results of sponsorships measured by market research companies?

a) Extremely important - measuring results is a top priority for our companyb) Moderately important - not the main focusc) Slightly important - to some extent, but it's not a primary concernd) Not important - measurement by market research companies is irrelevante) Don't know/unsure - we haven't considered this yet

4.

What percentage of your marketing budget is spent on sponsoring?

5.

Do you find the costs of measuring results by market research companies off-putting when it comes to implementing sponsorship measures?

a) Yes, it can be a major deterrentb) Definitely, they are an important consideration for CEOsc) It's definitely a factor in the decision-making processd) It's definitely a factor in our strategye) Yes, they can be a significant obstaclef) It's definitely a budget consideration for usg) Costs are a major factor in our sponsorship strategy

6.

How likely are you to consider alternative, more cost-effective methods for measuring sponsorship results instead of relying exclusively on market research companies?

7.

Would a systematization of art and culture projects through clear criteria be useful and helpful for your investment decision?

a) yesb) depends on the situationc) no

8.

Could standardization through algorithms create more trust?

a) yesb) depends on the situationc) no

9.

Are you familiar with the concept of smart contracts and tokenization?

a) Yes, I am familiar with smart contracts and tokenization in the cultural marketb) No, I am not familiar with itc) I've heard of it, but I don't know how it applies to the cultural marketd) I have a basic understanding of the concept of smart contractse) I have a deep understanding of smart contracts and tokenization

10.

In your opinion, how could the infrastructure of smart contracts and tokenization improve the coordination of market participants?

a) Streamlining processes could lead to faster transactions and a more efficient cultural marketb) Smart contracts could promote trust and transparency between cultural market participantsc) Tokenization could open up new financing opportunities for cultural organizations and cultural creatorsd) Tokenization could create a fairer distribution of profits among cultural market participantse) Automation through smart contracts could save cultural market participants time and resourcesf) Tokenized assets could increase the liquidity of cultural marketsg) Breaking down barriers through smart contracts and tokenization could create a more vibrant cultural market

11.

Could the smart contract infrastructure set in motion a better flowing coordination of all decentrally organized cultural market participants?

a) yesb) maybec) no

12.

Do you believe that the implementation of smart contracts and tokenization would benefit both buyers and sellers in the cultural market?

a) Yes, smart contracts and tokenization could streamline transactions and increase trustb) No, the complexity of implementing these technologies may not offer enough benefitsc) It depends on the specific cultural market and its participantsd) I'm not familiar enough with smart contracts and tokenization to form an informed opinione) Absolutely, this would create a more efficient and transparent marketplace for everyone involved

13.

What do you think are the potential benefits of introducing a tokenized sponsorship system?

a) Increased transparency and trustb) Improved tracking and measurement of ROIc) Greater flexibility in the implementation of servicesd) Potential for cost savings on transaction feese) Opportunity to reach a larger audience with cross-promotion opportunities f) Incentives for customer loyalty and engagementg) Opens up opportunities for targeted and personalized marketingh) Enables faster and more efficient distribution of benefitsi) Potential for innovative and creative approaches to marketing and sponsorship

14.

Do you believe that the tokenization of sponsorship services has the potential to make the sponsorship market more liquid?

a) Yes, tokenization could provide more transparency and trust in the marketb) No, the sponsorship market is based on personal relationships and trust, not tokensc) Absolutely, tokenization could attract more investors and increase market liquidityd) It is possible, but it depends on the implementation and acceptance of tokenizatione) I don't think so, tokenization could increase complexity and hinder the marketf) I don't know, I'd need to see real-world examples of how tokenization has worked

15.

Would you be more willing to participate in a sponsorship deal that uses tokenization?

a) Yes, I am interested in exploring new methods to increase transparency and liquidityb) No, I would prefer to stick with traditional sponsorship agreementsc) Maybe, I would need more information about how tokenization would benefit both partiesd) It depends, I would need to better understand the potential risks and benefits of tokenization in sponsoringe) Definitely, tokenization could bring much-needed efficiency to the sponsorship industry

16.

In your opinion, how could tokenization affect the overall success and effectiveness of sponsorships?

a) I believe that tokenization could offer a good way to measure the success of sponsorshipsb) Tokenization could bring in a standard way of measuring how effective sponsorships are.c) Tokenization could lead to more accurate data on the ROI of sponsorships.d) Using tokens could level the playing field for everyone involved.e) Tokenization could make it easier to analyze brand awareness and consumer engagementf) Tokenization could achieve better results because its performance would be directly linked to the token value to measureg) Using tokens could lead to a more efficient distribution of sponsorship fundsh) Tokenization could facilitate the exchange of data and insights between sponsors and rights holders

17.

In your opinion, what role could tokenization play in the sponsorship market of the future? Which of the following statements do you think is correct?

Survey research

Token-based Sponsorship

Token-based
Sponsorship