Survey research

1.

How often is your company involved in sponsoring?

2.

Do you find it difficult to identify high-quality art, culture and events as sponsorship projects?

a) yesb) noc) not my topic

3.

How important is it for your company to have the results of sponsoring measured by market research companies?

a) Extremely important - measuring results is a top priority for our companyb) Moderately important - not the main focusc) Slightly important - to a certain extent, but it is not a major concernd) Not important - measurement by market research companies has no significancee) Don't know/uncertain - we have not yet taken this into account

4.

What percentage of your marketing budget is spent on sponsorship?

5.

Do you find the cost of measuring the results of market research companies a deterrent to carrying out sponsorship activities?

a) Yes, this can be a great deterrentb) In any case, they are an important consideration for CEOsc) It is definitely a factor in the decision-making processd) It is definitely a factor in our strategye) Yes, they can be a significant obstaclef) It is definitely a budget consideration for usg) Costs are an important factor in our sponsorship strategy

6.

How likely are you to consider alternative, more cost-effective methods of measuring sponsorship results, rather than relying solely on market research companies?

7.

Would a systematization of art and cultural projects through clear criteria be useful and helpful for your decision to invest?

a) yesb) depends onc) no

8.

Could standardization through algorithms create more trust?

a) yesb) depends onc) no

9.

Are you familiar with the concept of smart contracts and tokenization?

a) Yes, I am familiar with smart contracts and tokenization in the cultural marketb) No, I am not familiar with itc) I've heard of them, but I don't know how they apply to the cultural marketd) I have a basic understanding of the concept of smart contractse) I have a deep understanding of smart contracts and tokenization

10.

How do you think the infrastructure of smart contracts and tokenization could improve the coordination of market participants?

a) Streamlining processes could lead to faster transactions and a more efficient cultural marketb) Smart contracts could promote trust and transparency between cultural market participantsc) Tokenization could open up new funding opportunities for cultural organizations and creatorsd) Tokenization could create a fairer distribution of profits among cultural market participantse) Automation through smart contracts could save participants in the cultural market time and resourcesf) Tokenized assets could increase the liquidity of cultural marketsg) Breaking down barriers through smart contracts and tokenization could create a more vibrant cultural market

11.

Could the infrastructure of smart contracts initiate a more fluid coordination of all decentrally organized cultural market participants?

a) yesb) perhapsc) no

12.

Do you think the implementation of smart contracts and tokenization would benefit both buyers and sellers in the cultural market?

a) Yes, smart contracts and tokenization could streamline transactions and increase trustb) No, the complexity of implementing these technologies may not offer sufficient benefitsc) It depends on the respective cultural market and its participantsd) I am not familiar enough with smart contracts and tokenization to form an informed opinione) Absolutely, this would create a more efficient and transparent marketplace for all stakeholders

13.

In your opinion, what are the potential benefits of introducing a tokenized sponsorship system?

a) Increased transparency and trustb) Improved tracking and measurement of ROIc) Greater flexibility in the implementation of servicesd) Potential for cost savings on transaction feese) Possibility to reach a larger audience with cross-promotion opportunities f) Incentives for customer loyalty and commitmentg) Opens up opportunities for targeted and personalized marketingh) Enables faster and more efficient distribution of servicesi) Potential for innovative and creative approaches to marketing and sponsorship

14.

Do you think that the tokenization of sponsorship services has the potential to make the sponsorship market more liquid?

a) Yes, tokenization could provide more transparency and trust in the marketb) No, the sponsorship market is based on personal relationships and trust, not on tokensc) Absolutely, tokenization could attract more investors and increase market liquidityd) It is possible, but it depends on the implementation and adoption of tokenizatione) I don't think tokenization could increase complexity and hinder the marketf) I don't know, I would need to see real-life examples of how tokenization has worked

15.

Would you be more willing to participate in a sponsorship deal that uses tokenization?

a) Yes, I am interested in researching new methods to increase transparency and liquidity.b) No, I would prefer to stick with traditional sponsorship agreementsc) Maybe, I would need more information on how tokenization would benefit both partiesd) It depends, I would need to better understand the potential risks and benefits of tokenization in sponsorshipe) In any case, tokenization could bring much-needed efficiency to the sponsorship industry

16.

How do you think tokenization could impact the overall success and effectiveness of sponsorships?

a) I believe that tokenization could provide a good way to measure the success of sponsorshipsb) Tokenization could provide a standardized system for measuring the effectiveness of sponsorshipsc) Tokenization could lead to more accurate data on the ROI of sponsorshipsd) The use of tokens could create a level playing field for all parties involvede) Tokenization could make it easier to analyze brand awareness and consumer engagementf) Tokenization could achieve better results as its performance would be directly linked to the token value.g) The use of tokens could lead to a more efficient distribution of sponsorship fundsh) Tokenization could facilitate the exchange of data and insights between sponsors and rights holders

17.

What role do you think tokenization could play in the sponsorship market of the future? Which of the following statements do you think is correct?

Token-based
Sponsoring

Thank you for taking the time to participate in our survey on tokenization. You only need five to ten minutes to answer the 17 questions.
‍
If you are interested in the results, simply send us an e-mail: info@pentaship.de.

Token-based Sponsoring

Thank you for taking the time to participate in our survey on tokenization. You only need five to ten minutes to answer the 17 questions. ‍If you are interested in the results, simply send us an e-mail: info@pentaship.de.

Token-based
Sponsoring

Thank you for taking the time to participate in our survey on tokenization. You only need five to ten minutes to answer the 17 questions.
‍
If you are interested in the results, simply send us an e-mail: info@pentaship.de.