Sports sponsoring: Sailing yacht in action on the high seas – stands for team spirit, dynamics and brand presence.

Our fields of activity

pentaship brings together stakeholders from business, culture, science, sport and the environment - strategically sound, credibly designed and, where appropriate, with surprising connections. The best collaborations often arise where you don't expect them.

We develop sponsoring ecosystems - networks that strengthen partners, tap into target groups and multiply impact. This creates resilient alliances with social and economic added value.

01

Sports & Leisure

Sports sponsorship is changing: in addition to soccer and Formula 1, tennis, urban disciplines such as skateboarding or beach volleyball and sailing events are gaining in importance. Climbing, padel, e-sports and surfing are also growing rapidly. By getting in early, you can position your brand as bold, relevant and close to the lifestyles of the next generation.

Our approach: physical events are combined with digital formats to reach new target groups. This creates engagement that not only strengthens brand presence, but also the local economy, young talent and community loyalty.

Example image for culture sponsoring: Musician on stage at a live concert – cultural engagement as a brand experience.
Culture sponsoring: People in a modern exhibition hall – symbol for cultural participation, openness and change of perspective.

02

Culture

Cultural change reflects social change. Creativity drives innovation, connects disciplines and shapes identity. For companies, brands and institutions, culture offers the opportunity to bring values to life and reach target groups emotionally.

Our approach: We network cultural projects with business, foundations and the public sector in sponsoring ecosystems. Hybrid formats - from digital twins to interactive events - open up new target groups and strengthen existing ones.

03

Art

Art inspires and opens up new perspectives. For companies, brands and institutions, it is a powerful medium for making social commitment visible and engaging in dialog with the public on a cultural level.

Our approach: We create alliances between business and art, based on respect and a clear division of roles. Brands act as enablers - providing space, resources and visibility while maintaining artistic freedom.

Example of art sponsoring: Public art installation with anatomical figure – art in urban space as a means of attention and change of perspective.
Sailplane with Solar Panel

04

Science & Research

Public funding alone is not enough to keep education and research fit for the future. Skills shortages, technological leaps and artificial intelligence require additional resources, new partnerships and stronger networking between science, business and society.

Our approach: We connect research institutions, companies, foundations and public bodies in collaborations that accelerate innovation, promote talent and enable interdisciplinary cooperation.

05

Nature & Environment

Climate protection, renewable energies and species protection are strategic necessities today - for companies, brands and institutions that want to remain competitive, credible and socially relevant. These environmental challenges require new alliances between business, civil society and the public sector.

Our approach: We develop partnerships that combine environmental projects with corporate strategies - through impact-oriented sponsorship models with clear objectives and verifiable results. This creates engagement that makes impact visible and supports ESG goals.

"The greatest innovation of the 21st century will be the combination of technology and biology " (Steve Jobs)

Symbolic image of environment and technology in harmony
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