pentaship brings together stakeholders from business, culture, science, sport and the environment - strategically sound, credibly designed and, where appropriate, with surprising connections. The most effective collaborations often arise where no one expects them.
We develop not only individual collaborations, but also sponsoring ecosystems: Networks of partners that reinforce each other, tap into shared target groups and multiply their impact. This creates long-term, resilient alliances that generate social and economic added value.
A key component is measuring impact - which is complex and resource-intensive in practice. We combine primary surveys such as questionnaires, interviews and on-site analyses with existing studies, association statistics and regional key figures. Supplemented by digital monitoring of social media response, web analytics and media coverage, we produce reliable results that make the impact visible and comprehensible.
Sports sponsorship is changing: in addition to soccer, Formula 1 and winter sports, tennis, urban disciplines such as skateboarding or beach volleyball and sailing events such as Kieler Woche are becoming increasingly important. Climbing, padel, e-sports and surfing are also growing rapidly. By getting in early, you can position your brand as bold, relevant and close to the lifestyles of the next generation.
Our approach: We develop sponsorship ecosystems instead of individual deals - networks in which partners work together to expand their reach and impact. Physical events are specifically linked with digital experience formats in order to tap into additional target groups.
This makes it clear how engagement not only creates brand presence, but also strengthens the local economy, the promotion of young talent and community loyalty.
Cultural change reflects social change. Today, creativity is a driver of innovation, a bridge between disciplines and a clear expression of social identity.
For companies, brands and institutions, culture offers the opportunity to bring values to life and reach target groups on an emotional level.
Our approach: We connect cultural projects and partners from business, foundations and the public sector in strategic sponsorship ecosystems. We rely on hybrid and immersive formats - from exhibitions with digital twins to interactive cultural events - to tap into new target groups and retain existing ones.
This creates engagement that achieves both measurable impact and sustainable brand loyalty.
Art inspires, provokes and opens up new perspectives. For companies, brands and institutions, it is a powerful medium for making social commitment visible and engaging in dialog with the public on a cultural level - without appropriating the artistic process.
Our approach: We create alliances between business and art that are based on mutual respect and a clear division of roles. Brands act as enablers - they create space, resources and visibility, while artistic freedom remains untouched. From temporary installations in public spaces to long-term collaborations, we develop frameworks in which art can unfold its impact.
This creates engagement that strengthens art, reaches people and credibly conveys values.
Public funding alone is not enough to keep education and research fit for the future. Skills shortages, technological leaps and the dynamics of artificial intelligence require additional resources, new partnerships and stronger networking between science, business and society.
Our approach: We develop collaborations between research institutions, companies, foundations and public bodies that accelerate innovation, promote talent and enable interdisciplinary cooperation. We attach great importance to transparent target definitions, clear role allocations and reliable success indicators.
This creates a basis that enables long-term support and makes the contribution to innovative strength visible.
Climate protection, renewable energies and species protection have long been strategic necessities - for companies, brands and institutions that want to remain competitive, credible and socially compatible in the long term. At the same time, ecological challenges require new alliances between business, civil society and the public sector.
Our approach: We develop partnerships that combine ecological projects with corporate strategies - with the aim of both achieving a measurable environmental impact and strengthening the positioning of brands. We rely on impact-oriented sponsorship models that combine clear environmental goals with verifiable results.
This creates engagement that makes the ecological impact measurable and credibly supports sustainability goals in terms of environmental, social and governance (ESG).
"The greatest innovation of the 21st century will be the combination of technology and biology " (Steve Jobs)
