Sponsorship and Marketing
Connecting
people
and ideas
pentaship is a consulting company that has specialized in the marketing and sponsorship of art and culture since it was founded in 2000.
Today, pentaship is specifically committed to a broad spectrum of sustainable partnerships that bring together different sectors, institutions, projects, events, people and ideas.
Humanly networked.
Intelligently connected.
The goals of brands, companies, event organizers, artists and social and scientific initiatives are increasingly converging.
This makes it all the more important to create sustainable connections and initiate joint projects. This creates sustainable collaborations with carryover effects, concrete added value and relevant image transfer.
Pentaship accompanies this process with strategic intuition - supported by intelligent tools and AI-supported analyses where they create real added value. Rights holder and Sponsor benefit in equal measure - with clarity, attitude and impact.
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Five is a magical number - it stands for balance, dynamism and structure. In the pentagram it symbolizes harmony, in art the "golden ratio", and in business it shapes models such as the five phases of team building or the low-five strategy on the stock market.
pentaship is also based on five pillars: creative concepts, innovative marketing tools, strategic consulting, efficient networking and sustainable partnerships. This is how we help you to anchor your goals effectively - and make them successful in the long term.
Mission
Statement
pentaship was founded with the aim of making the consulting and sponsoring market more innovative and liquid through improved communication, faster transactions and price transparency.
The framework conditions have changed fundamentally:
Attention is fleeting - relevance counts.
Brands are looking for real stories instead of mere logo presence.
Institutions need funding without jeopardizing their values.
Artificial intelligence automates many things - but relevance, attitude and impact remain human tasks.
pentaship sees this change as an opportunity - and uses technological possibilities to strengthen human decisions, not replace them.
Our approach
We develop strategic alliances that have a social, communicative and economic impact. In doing so, we rely on:
Intelligent technology such as AI - where it usefully complements analysis, planning and impact
A flexible, scalable and visionary network of specialists.
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Ourway of working
We combine analog consulting with digital intelligence.
We create resilient partner structures.
We harmonize system logic and the creation of meaning.
Ourself-image
We think outside the box.
We act in a networked way.
We see ourselves as a driving force for social change - and believe that intelligent partnerships, supported by technology, can actively shape this change
Multidisciplinary
and individual
With over twenty years of experience as a marketer, business development and product manager in a wide range of industries and for clients of all sizes, Marc Spranger has extensive expertise. As Managing Director of pentaship, he not only manages a network of specialized agencies and freelancers, but is also significantly involved in the development and implementation of projects. As the primary point of contact for every client, this commitment reflects his conviction that best practices cannot be created without passion, intelligence and, above all, personal commitment.
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He graduated in philosophy and art from Ludwig-Maximilians-Universität Munich and New York University (NYU) and completed his studies with a Master of Arts at King's College London.
He began his professional career as a project manager, where he was involved in the redesign and restructuring of cultural and art institutions such as Artnet Worldwide, the Tollwood Festival and various publishing houses and associations. He developed marketing plans, carried out feasibility analyses, prepared market and competition studies and developed both creative usage and financing models as well as revenue models for event organizers, museums and festivals.
He now has extensive experience from over 300 national and international consulting and sponsorship projects. His clients include renowned brands such as Microsoft, Lufthansa AG, Deutsche Bank AG, Evonik Industries AG, E.ON Energie, Deutsche Telekom AG, BMW Group, Deutsche Post AG, TESLA Motors and Daimler AG.
Marc Spranger focuses on the strategic and creative orientation of pentaship, on targeted solutions and on bringing together suitable partners through careful coordination.
Strategically
and networked
With a background in the humanities and visual communication, Barbara Renner combines analytical thinking with creative expertise. Her studies led her from history and politics at the Ludwig-Maximilians-Universität in Munich to photography at renowned photography schools in Munich and Rome.
Her professional career began in the film industry, where she worked for many years as a production manager for high-end formats. In this role, she was responsible for the overall organizational and economic planning of complex film projects - from budget preparation and coordination of international teams to ensuring smooth processes on set.
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She then worked as an art director for various publishing houses. There she developed and was responsible for visual concepts for publications, coordinated graphic and creative teams and ensured a uniform and brand-appropriate appearance in print and digital.
At pentaship, she is responsible for the implementation of marketing assignments for cultural and educational institutions, public institutions and companies. She also supports strategic and commercial decision-making processes and coordinates the team and management in all phases of project development.
