Mission
Statement
Pentaship was founded in 1998 with the aim of making the sponsorship market more innovative and liquid through improved communication, faster transactions and price transparency.
The sponsorship and marketing world is becoming increasingly networked, faster, more mobile and more complex. We are responding dynamically to this change with a contemporary management consultancy: the consultant network.
Our network of specialized consulting firms, agencies and freelancers allows Pentaship to bring the best from all relevant disciplines to bear for its clients and at the same time significantly reduce the costs for consulting, marketing, activation/PR and communication compared to other management consultants.
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Pentaship offers its clients a full range of sponsorship brokerage, sponsorship consulting, evaluation and restructuring services, covering all areas of the sponsorship market.
Pentaship provides sponsorship and marketing services for rights holders and rights holders, develops sponsorship strategies, sponsorship and communication concepts and communication solutions.
Our approach integrates positioning, brand development, performance enhancement and process optimization. In addition, the procurement of sponsors is one of our core competencies.
Our aim is to achieve competitive advantages for our clients, inspire people and make a positive contribution to society.
Multidisciplinary
and individual
With over twenty years of experience as a marketer, business development and product manager in a wide range of industries and for clients of all sizes, Marc Spranger has extensive expertise. As Managing Director of pentaship, he not only manages a network of specialized agencies and freelancers, but is also significantly involved in the development and implementation of projects. As the primary point of contact for every client, this commitment reflects his conviction that best practices cannot be created without passion, intelligence and, above all, personal commitment.
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He graduated in philosophy and art from Ludwig-Maximilians-Universität Munich and New York University (NYU) and completed his studies with a Master of Arts at King's College London.
He began his professional career as a project manager, where he was involved in the redesign and restructuring of cultural and art institutions such as Artnet Worldwide, the Tollwood Festival and various publishing houses and associations. He developed marketing plans, carried out feasibility analyses, prepared market and competition studies and developed both creative usage and financing models as well as revenue models for event organizers, museums and festivals.
He now has extensive experience from over 300 national and international consulting and sponsorship projects. His clients include renowned brands such as Microsoft, Lufthansa AG, Deutsche Bank AG, Evonik Industries AG, E.ON Energie, Deutsche Telekom AG, BMW Group, Deutsche Post AG, TESLA Motors and Daimler AG.
Marc Spranger focuses on the strategic and creative orientation of pentaship, on targeted solutions and on bringing together suitable partners through careful coordination.
Strategically
and networked
With a background in the humanities and visual communication, Barbara Renner combines analytical thinking with creative expertise. Her studies led her from history and politics at the Ludwig-Maximilians-Universität in Munich to photography at renowned photography schools in Munich and Rome.
Her professional career began in the film industry, where she worked for many years as a production manager for high-end formats. In this role, she was responsible for the overall organizational and economic planning of complex film projects - from budget preparation and coordination of international teams to ensuring smooth processes on set.
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She then worked as an art director for various publishing houses. There she developed and was responsible for visual concepts for publications, coordinated graphic and creative teams and ensured a uniform and brand-appropriate appearance in print and digital.
At pentaship, she is responsible for the implementation of marketing assignments for cultural and educational institutions, public institutions and companies. She also supports strategic and commercial decision-making processes and coordinates the team and management in all phases of project development.
