Sponsorship and Marketing
Connecting
people
and ideas
Since 2000, pentaship has been developing strategic sponsorship and marketing concepts that connect art, culture and socially relevant projects with suitable partners.
Today, we shape future-oriented collaborations across industries and sectors - between people, organizations and ideas.
As a network agency, we work with a core team of permanent and freelance experts and expand it on a project-by-project basis. This allows us to remain flexible, scalable and put together the right competence structure for every assignment.
Humanly networked.
Intelligently connected.
pentaship works where data alone is not enough - in complex situations that require systemic thinking, empathy and cultural intelligence.
We recognize connections between markets, organizations, culture and technology, moderate emotional and political dynamics and create decision-making spaces in which orientation is possible. pentaship uses AI-supported analyses as precise tools.
But it is only in combination with human judgment that visions that connect and alliances that have an impact are created.
Mission
Statement
pentaship was founded to make consulting and sponsorship smarter, more transparent and more effective - through clear communication, efficient processes and reliable values.
Attention is fleeting, relevance is crucial. Brands want stories, institutions want stability. AI is changing many things - but attitude and judgment remain human.
Our approach: We combine analogue consulting with AI-supported analyses to make potential visible and develop resilient alliances. This results in decisions with depth, partnerships with attitude and strategies that have a social, communicative and economic impact.
Ourgoal: competitive advantages with substance - for our customers, their communities and the future.
Multidisciplinary
and individual
Marc Spranger is the founder and managing director of pentaship. He manages a network of specialized agencies and freelancers and is personally involved in the development and implementation of all projects. As the central point of contact for clients, he combines strategic thinking with creativity, clarity and personal commitment. For him, best practices only emerge where expertise meets commitment.
After studying philosophy and art at the Ludwig Maximilian University of Munich and New York University (NYU), he completed his education with a Master of Arts at King's College London.
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He began his professional career as a project manager for trade associations, publishers and Artnet Worldwide. He was responsible for marketing concepts, market analyses as well as financing and utilization concepts.
Today, he advises and markets institutions and events - including the Biennale di Venezia, the International Garden Show (IGA), municipal cultural departments, the Federal Government Commissioner for Culture and the Media (BKM) and political parties. He develops sponsorship strategies - for Microsoft, Lufthansa, Deutsche Bank, E.ON, Deutsche Telekom, BMW and Daimler, among others - and markets formats for institutions, event organizers and the public sector.
Strategic
and connected
Barbara Renner combines analytical thinking with creative expertise. She studied history and politics at the Ludwig Maximilian University in Munich and photography at renowned photography schools in Munich and Rome.
Her professional career began in the film industry, where she worked for many years as a production manager for high-end formats and was responsible for the overall organizational and economic planning of elaborate productions - from budgeting to coordinating international teams. She then took charge of PR work for Patagonia, Inc. - from media relations and storytelling to campaigns and cooperations.
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At pentaship, she is now responsible for the implementation of marketing projects, supports strategic and commercial decisions and coordinates the team and management throughout all phases of project development.
Creativity with an entrepreneurial eye
Ausgebildet an der renommierten Modeschule ESMOD Paris verfügt Christiane von Bennigsen über langjährige Berufserfahrung als Designerin im Prêt-à-Porter.
Ihre umfassende Expertise reicht von der Medienbranche über Agentur- und Konzernumfelder bis hin zur Vermarktung international etablierter Markenrechte (Lizenzen), insbesondere in der Textil- und Heimtextilbranche. Bei pentaship begleitet sie freiberuflich die strategische Umsetzung von Marketing- und Kommunikationsprojekten. Ihre Arbeit zeichnet sich durch Kreativität, Verlässlichkeit, Engagement und eine reflektierte Herangehensweise aus – stets mit dem Anspruch, Zeitgeist und Bodenständigkeit in Einklang zu bringen.
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Thanks to her in-depth knowledge of customer relationship and sales management, corporate communication and language, she supports projects with analytical strength and creative sensitivity. She is also a certified global ethics ambassador and brings a value-oriented perspective to her work.
