Sponsorship and Marketing
in Transition

Who would have thought that the Pepsi brand would get involved with the WWF, or Tesla with a literary festival? Sometimes what doesn't seem to belong together at first glance belongs together. Times are changing and setting new standards, benchmarks and demands.


Every company must be committed to the environment and nature, art and culture, education and research. This is the new luxury - and an exciting task.

Mission
Statement

pentaship was founded with the aim of making the consulting and sponsorship market more innovative and liquid through improved communication, faster transactions and price transparency.

The framework conditions have changed fundamentally:
+ Attention is fleeting - relevance counts.
+ Brands are looking for real stories instead of mere logo presence.
+ Institutions need funding without jeopardizing their values.
+ Artificial intelligence automates many things - but relevance, attitude and
impact remain human tasks.

pentaship sees this change as an opportunity.

Our approach
We develop strategic alliances that have a social, communicative and economic impact. In doing so, we rely on:
+ Human expertise
+ Intelligent technology
+ A flexible, scalable and visionary network of specialists.

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Multidisciplinary
‍and
individual

With over twenty years of experience as a marketer, business development and product manager in a wide range of industries and for clients of all sizes, Marc Spranger has extensive expertise. As Managing Director of pentaship, he not only manages a network of specialized agencies and freelancers, but is also significantly involved in the development and implementation of projects. As the primary point of contact for every client, this commitment reflects his conviction that best practices cannot be created without passion, intelligence and, above all, personal commitment.
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Portrait of Barbara Renner, Head of Coordination at Pentaship - expert for cultural projects, visual communication and production planning.
Barbara Renner
Head of Coordination
brenner@pentaship.de
T: 089 388 699 47
M: 0171 785 134 1

Strategically
‍and
networked

With a background in the humanities and visual communication, Barbara Renner combines analytical thinking with creative expertise. Her studies led her from history and politics at the Ludwig-Maximilians-Universität in Munich to photography at renowned photography schools in Munich and Rome.

Her professional career began in the film industry, where she worked for many years as a production manager for high-end formats. In this role, she was responsible for the overall organizational and economic planning of complex film projects - from budget preparation and coordination of international teams to ensuring smooth processes on set.
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