Connecting people and ideas
Sponsorship and Marketing
in Complex
Contexts
pentaship develops sponsorship strategies and marketing concepts for companies, institutions, and events in the fields of culture, science, and public projects.
We develop strategic partnerships that combine economic success with social impact.
Between Data, Culture, and Decision-Making
We don’t just analyze markets; we understand the connections between organizations, culture, and technology. pentaship facilitates complex stakeholder relationships, identifies dynamics early on, and creates decision-making spaces that provide clarity.
For us, artificial intelligence is a precise tool—but it is only when combined with experience, empathy, and strategic thinking that solutions with a lasting impact emerge.
Mission
Mission
pentaship was founded to make sponsorship and strategic partnerships more transparent, effective, and sustainable. Our approach combines traditional consulting with data-driven analysis. This fosters robust partnerships between companies, institutions, and projects.
Our goal is to establish long-term collaborations that deliver genuine added value—economically, culturally, and socially. pentaship works with a network of specialized partners in the fields of strategy, communication, production, and design. Depending on the project, we assemble interdisciplinary teams that collaborate flexibly, efficiently, and purposefully.
Multidisciplinary
, and personalized
Marc Spranger is the founder and managing director of pentaship. He develops sponsorship strategies and marketing concepts for companies, institutions, and events, and is personally involved in the implementation of key projects.
He combines strategic thinking with creativity, clarity, and personal commitment. For him, successful partnerships emerge where professional precision meets cultural understanding.
After studying philosophy and art at Ludwig Maximilian University in Munich and New York University (NYU), he completed his education with a Master of Arts from King’s College London.
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His professional career began as a project manager for trade associations, publishing houses, and Artnet Worldwide. He was responsible for marketing strategies, market analyses, and financing and utilization plans.
Marc Spranger advises institutions and events in both national and international contexts—including the Venice Biennale, the International Garden Exhibition (IGA), cultural departments, and federal government agencies. In addition, he develops sponsorship strategies for companies such as Microsoft, Lufthansa, Deutsche Bank, E.ON, Deutsche Telekom, BMW, and Daimler.
Strategic
, and interconnected
Barbara Renner is an expert in project management, communication, and strategic marketing. She studied history and political science at Ludwig Maximilian University in Munich, as well as photography in Munich and Rome.
Her professional career began in the film industry, where, as a production manager, she was responsible for planning and executing complex projects—from budgeting to coordinating international teams. She subsequently managed PR for Patagonia, Inc., overseeing media relations, storytelling, campaigns, and partnerships.
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At pentaship, she oversees the implementation of marketing projects, coordinates teams, and supports strategic and business decisions throughout all phases of project development.
Creative ideas
with
Business Focus
Christiane von Bennigsen is a designer and expert in brand development, communication, and licensing. She trained at ESMOD Paris and has many years of experience in the fashion, media, and agency industries.
Her focus lies in the strategic implementation of marketing and communication projects—from brand positioning to operational execution. In doing so, she combines creative expertise with business acumen. At pentaship, she guides projects with a clear eye for target audiences, brand impact, and feasibility.
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Her experience includes working with international brands as well as developing and marketing licensing models. Her work is complemented by in-depth knowledge of customer relationship management, communications, and sales. As a certified Global Ethos Ambassador, she also brings a values-driven perspective to her projects.
