Sponsorship and Marketing
Connecting
people
and ideas
Since 2000, Pentaship has been developing strategic sponsorship and marketing concepts that bring art, culture and socially relevant projects together with the right partners.
Today, we create future-oriented partnerships across industries and sectors - between people and ideas
As a network agency, we work with a core team of permanent and freelance experts, which we expand depending on the size of the project and the subject area. This allows us to remain scalable, flexible and able to put together the right mix of skills for every assignment.
Humanly networked.
Intelligently connected.
pentaship works where data alone is not enough - in complex situations that require systemic thinking, empathy and cultural intelligence.
We recognize connections between markets, organizations, culture and technology that cannot be depicted in columns of numbers. We read patterns in conversations and contexts, moderate emotional and political dynamics and create decision-making frameworks in which orientation emerges.
AI-supported analyses are precise tools for us - but it is only in combination with human judgment that visions that connect and alliances that have an impact emerge.
Mission
Statement
pentaship was founded to make consulting and sponsorship smarter, more transparent and more effective - through clear communication, efficient processes and reliable values.
The rules of the game have changed: Attention is fleeting, relevance counts. Brands today are looking for stories instead of just a logo presence. Institutions need funding without giving up their identity. Artificial intelligence is changing many things - but attitude, judgment and trust remain human.
Our approach: We develop strategic alliances that have a social, communicative and economic impact. We identify subject areas with high differentiation potential, use AI-supported analyses in a targeted manner to sharpen decisions and make potential visible, and thoroughly examine options before committing resources.
We combine analogue consulting with digital intelligence, create resilient partner structures and reconcile system logic with a sense of purpose. We think in a networked rather than linear way, understand cultural dynamics and moderate them - and we create partnerships with attitude that enable change and endure.
Our goal: to create competitive advantages with substance - for our clients, their communities and the future.
Multidisciplinary
and individual
Marc Spranger is the founder and managing director of pentaship. He manages a network of specialized agencies and freelancers and is personally involved in the development and implementation of all projects. As the central point of contact for clients, he combines strategic thinking with creativity, clarity and personal commitment. For him, best practices only emerge where expertise meets commitment.
After studying philosophy and art at the Ludwig Maximilian University of Munich and New York University (NYU), he completed his education with a Master of Arts at King's College London.
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He began his professional career as a project manager for trade associations, publishers and Artnet Worldwide. He was responsible for marketing concepts, market analyses as well as financing and utilization concepts.
Today, he advises and markets institutions and events - including the Biennale di Venezia, the International Garden Show (IGA), municipal cultural departments, the Federal Government Commissioner for Culture and the Media (BKM) and political parties. He develops sponsorship strategies - for Microsoft, Lufthansa, Deutsche Bank, E.ON, Deutsche Telekom, BMW and Daimler, among others - and markets formats for institutions, event organizers and the public sector.
Strategic
and connected
Barbara Renner combines analytical thinking with creative expertise. She studied history and politics at the Ludwig Maximilian University in Munich and photography at renowned photography schools in Munich and Rome.
Her professional career began in the film industry, where she worked for many years as a production manager for high-end formats and was responsible for the overall organizational and economic planning of elaborate productions - from budgeting to coordinating international teams. She then took charge of PR work for Patagonia, Inc. - from media relations and storytelling to campaigns and cooperations.
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At pentaship, she is now responsible for the implementation of marketing projects, supports strategic and commercial decisions and coordinates the team and management throughout all phases of project development.
