Sponsorship and Marketing
in Transition

Who would have thought that the Pepsi brand would get involved with the WWF, or Tesla with a literary festival? Sometimes what doesn't seem to belong together at first glance belongs together. Times are changing and setting new standards, benchmarks and demands.

Every company must be committed to the environment and nature, art and culture, education and research. This is the new luxury - and an exciting task.


Pentaship was founded in 1998 with the aim of making the sponsorship market more innovative and liquid through improved communication, faster transactions and price transparency.

The sponsorship and marketing world is becoming increasingly networked, faster, more mobile and more complex. We are responding dynamically to this change with a contemporary management consultancy: the consultant network.

Our network of specialized consulting firms, agencies and freelancers allows Pentaship to bring the best from all relevant disciplines to bear for its clients and at the same time significantly reduce the costs for consulting, marketing, activation/PR and communication compared to other management consultants.

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With over twenty years of experience as a marketer, business development and product manager in a wide range of industries and for clients of all sizes, Marc Spranger has extensive expertise. As Managing Director of pentaship, he not only manages a network of specialized agencies and freelancers, but is also significantly involved in the development and implementation of projects. As the primary point of contact for every client, this commitment reflects his conviction that best practices cannot be created without passion, intelligence and, above all, personal commitment.
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Marketing Agency Munich
Anja Zeitlmann
Head of Development
M: 0176 830 730 15


Anja Zeitlmann knows sponsorship and marketing from all perspectives: Initially working as a consultant and marketing expert in a large consulting and marketing agency, she moved to BMW AG, where she worked for over ten years as a project manager in brand management and was responsible for international cooperations and sponsorships, among other things. As a freelance consultant, she managed projects in marketing, brand management and brand strategy in the areas of culture, sport and innovation.
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