Sponsorship and Marketing
Connecting
people
and ideas
Since 2000, Pentaship has been developing strategic sponsorship and marketing concepts that bring art, culture and socially relevant projects together with the right partners.
Today, we create future-oriented partnerships across industries and sectors - between people and ideas
As a network agency, we work with a core team of permanent and freelance experts, which we expand depending on the size of the project and the subject area. This allows us to remain scalable, flexible and able to put together the right mix of skills for every assignment.
Humanly networked.
Intelligently connected.
pentaship works where data alone is not enough - in complex situations that require systemic thinking, empathy and cultural intelligence.
We recognize connections between markets, organizations, culture and technology that cannot be depicted in columns of numbers. We read patterns in conversations and contexts, moderate emotional and political dynamics and create decision-making frameworks in which orientation emerges.
AI-supported analyses are precise tools for us - but it is only in combination with human judgment that visions that connect and alliances that have an impact emerge.
Mission
Statement
pentaship was founded to make consulting and sponsorship smarter, more transparent and more effective - through clear communication, efficient processes and reliable values.
The rules of the game have changed: Attention is fleeting, relevance counts. Brands today are looking for stories instead of just a logo presence. Institutions need funding without giving up their identity. Artificial intelligence is changing many things - but attitude, judgment and trust remain human.
Our approach: We develop strategic alliances that have a social, communicative and economic impact. We identify subject areas with high differentiation potential, use AI-supported analyses in a targeted manner to sharpen decisions and make potential visible, and thoroughly examine options before committing resources.
We combine analogue consulting with digital intelligence, create resilient partner structures and reconcile system logic with a sense of purpose. We think in a networked rather than linear way, understand cultural dynamics and moderate them - and we create partnerships with attitude that enable change and endure.
Our goal: to create competitive advantages with substance - for our clients, their communities and the future.
Multidisciplinary
and individual
Marc Spranger is the founder and managing director of pentaship. He manages a network of specialized agencies and freelancers and is personally involved in the development and implementation of all projects. As the central point of contact for clients, he combines strategic thinking with creativity, clarity and personal commitment. For him, best practices only emerge where expertise meets passion.
After studying philosophy and art at the Ludwig Maximilian University of Munich and New York University (NYU), he completed his education with a Master of Arts at King's College London.
more
He began his professional career as a project manager for cultural and art institutions such as Artnet Worldwide, various publishers and trade associations. He was responsible for marketing concepts, market analyses and financing and utilization concepts for museums, festivals and event organizers.
Marc Spranger advises and markets institutions and events such as the Biennale di Venezia, the International Garden Show (IGA), various municipal cultural departments and the Federal Government Commissioner for Culture and the Media (BKM).
He also develops sponsorship strategies, markets cultural formats on behalf of companies - including Microsoft, Lufthansa, Deutsche Bank, E.ON, Telekom, BMW and Daimler - and positions brands credibly in a cultural context. In doing so, he combines entrepreneurial thinking with social aspirations - and creates creative partnerships that have an impact.
Strategic
and connected
With a background in humanities and visual communication, Barbara Renner combines analytical thinking with design expertise. Her studies led her from history and politics at the Ludwig Maximilian University of Munich to photography at renowned photography schools in Munich and Rome.
Her professional career began in the film industry, where she worked for many years as a production manager for high-end formats. In this function, she was responsible for the organizational and economic overall planning of complex film projects – from budget preparation to the coordination of international teams and ensuring smooth processes on set.
more
She then worked as an art director for various publishing houses. There, she developed and was responsible for visual concepts for publications, coordinated graphic and creative teams and ensured a uniform and brand-appropriate appearance in print and digital media.
At pentaship, she is responsible for the implementation of marketing assignments for cultural and educational institutions, public institutions and companies. In addition, she supports strategic and economic decision-making processes and coordinates the team and management in all phases of project development.
