We know from more than 300 sponsoring partnerships: When the right people, ideas and formats come together, real impact is created - financially, in terms of media and content.
This is how projects gain substance and brands gain relevance - and both sides gain new opportunities.
Here we show a selection of our collaborations - and specific examples that illustrate the path from strategy to successful partnership.
IAA MOBILITY - The bridge between mobility and culture
The IAA MOBILITY in Munich is the world's largest event for mobility and technology. The new concept combines trade fair, festival and cultural program - from test tracks and live shows to international brand stagings in the heart of the city.
pentaship accompanies the IAA MOBILITY 2025 as a strategic partner for the cultural and stage program: from the development of the marketing concept to the creation of a value catalog for the precise brand fit to the implementation of innovative sponsoring and activation models.
Our goal: to integrate brands in such a way that they both fit the content orientation and can be experienced by visitors. The result is a platform that effectively brings together technology, culture and people - and enables long-term partnerships.
KulturPass - getting young people excited about culture
The KulturPass is an initiative of the German Bundestag in collaboration with the Minister of State for Culture and the Media and the Federal Ministry of Finance.
As a digital platform, it brings cultural providers and young people directly together nationwide - and thus strengthens cultural participation and diversity.
pentaship is developing a fundraising and sponsorship concept that connects cultural providers, organizations and companies in a targeted manner. We create a catalog of values to assess the brand fit, develop a monetary evaluation of the sponsorship offer, design creative formats and test innovative approaches such as blockchain-based solutions.
The aim is to build long-term partnerships and establish the KulturPass on a sustainable basis - through tailor-made collaborations and clear, credible positioning.
An entire region as a stage for ideas for the future
The International Garden Exhibition (IGA) 2027 will be the first decentralized IGA to involve the entire Ruhr metropolis - supported by 53 municipalities, four districts, regional associations, the business community, civic engagement and the state of North Rhine-Westphalia.
The aim is to present innovative concepts in horticulture, landscape architecture and urban development - with a focus on sustainability, smart cities and the contribution of cultural activities to social cohesion and economic development.
pentaship is developing an internationally oriented sponsorship concept with clear positioning, a catalog of services and integrative offers for sponsors. The diversity of cities, platforms and target groups - with up to 5.5 million visitors expected - requires differentiated solutions that reconcile the interests of partners, audiences and stakeholders, with creative measures planned for social media, press and product presence as well as naming options that help sponsors to strategically leverage the reach and image transfer of a major decentralized event.
Art as an ambassador
The Biennale di Venezia is the largest and most prestigious art exhibition in the world, attracting 560,000 visitors every two years and running for six months.
In 2023, Bolivia took part as a nation for the first time in order to present its contemporary artists on an international stage and establish a culturally defining position for the country.
The Bolivian Ministry of Culture and the National Museum commissioned pentaship to provide strategic support for the exhibition: from the presentation and organization to the development of a marketing plan and the mediation of industry contacts.
The project was entirely in keeping with the country's motto "La Unión es la Fuerza! " - and was intended to show how art can build bridges between cultures.
Promoting young researchers - networking worldwide
The International Junior Science Olympiad (IJSO) was founded in 2004 to promote and challenge young research talent worldwide. Every year, thousands of young people under the age of 15 from over 50 countries compete in the scientific disciplines of biology, chemistry and physics. After national preliminary rounds, the best 300 qualify for the international final round, where they compete for medals in theory and practice.
Key role in the climate-neutral transformation
The construction industry is characterized by the art of engineering, innovative designs and the highest technical standards. It designed living spaces, shaped architecture and made a significant contribution to people's mobility. As an essential cornerstone of German economic development, it was a key industry for tackling the major social challenges of our time. These included the expansion of federal transportation routes, the environmentally friendly design of the mobility transition, the achievement of housing construction targets and the expansion of broadband infrastructure. The potential in the areas of sustainability and digitalization was particularly promising.
From the junior court to the top of the world
Basketball Löwen Braunschweig is part of the 1st German Basketball League and reaches 2.6 million viewers every year via TV and online broadcasts. Alongside soccer and handball, basketball is one of the most popular sports in Germany - and it has a particularly dedicated fan base in Braunschweig.
Electric pioneer in the literary world
Tesla stands for innovative electric mobility with sporty elegance. To expand brand awareness and target group reach, Tesla commissioned pentaship to develop a sponsorship and activation concept that positions the brand in a high-quality, culturally interested environment.
Exhibition as a bridge between cultures
The Munich Department of Culture commissioned pentaship to market and finance the Crossing Munich - Places, Images and Debates of Migration project. In cooperation with the Institute of Ethnology, the Institute of European Ethnology and the History Department of Ludwig Maximilian University, a groundbreaking exhibition was created in Munich City Hall.
Festival of ideas and impulses
The Tollwood Festival is one of the most diverse cultural events in Germany and attracts millions of visitors every year. Diversity, sustainability and tolerance characterize the programme - from stalls and food trucks to theater performances, art installations and international pop, rock and jazz concerts.
Young minds for the economy of tomorrow
The economy needs young people with ideas that shape the future.
The Wirtschaftsjunioren Deutschland (WJD) are the "voice of young business" and form the largest German association of entrepreneurs and managers under the age of 40.
With 10,000 active members, 7,000 sponsors and hundreds of events on entrepreneurship, start-ups, management development and securing skilled workers every year, they help shape economic and social issues. Internationally, the WJD is part of the "Junior Chamber International" with 200,000 members worldwide.
Partnerships for a greener city
pentaship developed a sponsorship strategy for Stadtwerke München for the umbrella brand and the online brand M/Ökostrom and managed all processes for the partnerships.
Stadtwerke München pursues the goal of protecting nature and the environment through sustainable investments in supply and infrastructure facilities - and at the same time building long-term relationships with its customers.
Digital strategies for international art markets
pentaship developed an international sales strategy for the online platform artnet AG to reach new target groups and establish an authentic dialogue with them.
To this end, new structures for the personalization and segmentation of customer data were created in New York and Berlin - the basis for tailor-made international email campaigns. These were adapted to the interests and needs of the target groups, enabling genuine 1:1 communication.
The result: new marketing and cross-selling strategies, improved client relationship management and a sustainable increase in sales for artnet products and services.
Strategic presence with added value
pentaship has been developing and implementing strategic collaborations between Google and political event formats in Germany for over six years. The focus is on a physical presence that offers visitors real added value - from curated F&B offers and activating spaces to dialog-oriented formats.
Free travel to culture
pentaship strategically initiated and conceptually supported the cooperation between FlixTrain and FlixBus for the federal government's nationwide KulturPass initiative.
The aim: to give young users uncomplicated access to cultural events throughout Germany as part of the KulturPass offer - from Hamburg to Stuttgart, from Berlin to Cologne.
Global stories on location
The World Press Photo Exhibition will tour over 60 cities worldwide in 2026 - including more than ten locations in Germany. pentaship provides strategic support for the exhibition in terms of cooperation development and communication in order to make internationally excellent photojournalism visible at a regional level with relevance, reach and impact.
Our goal: to make socially relevant photojournalism tangible on site through clever networking, context-related communication and partnership-based implementation.
