With more than 300 successful sponsoring partnerships, pentaship has proven what sponsorships can achieve through adept marketing strategies: Financial returns, media attention, image benefits and the development of new potential.
Under the motto "IT'S ALL ABOUT MOBILITY", the IAA MOBILITY 2025 presents the mobility of the future - sustainable, digital and intelligently networked - with the aim of connecting people even more closely. As the largest mobility event in the world, the IAA MOBILITY offers an important platform for international brand presence.
In the unique setting of Munich's city center, the Open Space combines a festival atmosphere with innovative product experiences, test tracks, shows and entertainment. This concept underlines the importance of the IAA as a melting pot for new technologies and cultural impulses. Since it was first held in 1897, the IAA has stood for innovation and progress in the automotive and mobility industry. It has constantly evolved and today offers a platform not only for cars, but for mobility and technology in all their diversity. The new event concept is unique in this form worldwide.
The KulturPass is an initiative of the German Bundestag together with the Minister of State for Culture and the Media, Claudia Roth, and the Federal Minister of Finance, Christian Lindner. As a digital tool, the KulturPass directly connects cultural providers and young audiences throughout Germany. The initiative helps to promote the cultural participation of young people, support cultural institutions in winning back their audiences and strengthen cultural diversity.
pentaship was commissioned to design and implement a fundraising and sponsorship concept for the KulturPass. The focus is on establishing structures for close and value-adding collaboration between stakeholders, cultural providers, organizations and sponsors.
The International Garden Exhibition (IGA) 2027 in the Ruhr Metropolis will be supported by the 53 municipalities and four districts of the region, associations, local businesses and civic engagement together with the state of North Rhine-Westphalia. As the first decentralized international garden exhibition, the IGA 2027 will involve the entire Ruhr metropolis in order to present innovative concepts and sustainable solutions in the fields of horticulture, landscape architecture and urban development.
With 560,000 annual visitors and a duration of 6 months every two years, the Venice Biennale is the largest, longest and most important art exhibition in the world. Bolivia entered the Biennale as a nation for the first time to showcase the country's contemporary artists in an international setting and to showcase artistically significant positions in the country's culture.
The International Junior Science Olympiad (IJSO) was founded in 2004 to encourage and challenge young research talent worldwide. Every year, thousands of talented young people under the age of 15 from over 50 countries compete in the scientific disciplines of biology, chemistry and physics. They first compete in national preliminary rounds and the best 300 qualify for the international final round. There they compete in theory and practice and fight for medals.
Engineering skills, innovative designs and the highest technical standards characterize the construction industry. It designs living spaces, shapes architecture and makes a significant contribution to people's mobility. As an essential cornerstone of German economic development, it is a key sector for tackling the major social challenges of our time. These include the expansion of our federal transportation routes, the environmentally friendly design of the mobility transition, the achievement of housing construction targets and the expansion of broadband infrastructure. The potential in the areas of sustainability and digitalization is particularly promising.
The Basketball Löwen are a Bundesliga team from Braunschweig. 2.6 million viewers watch the Löwen's games on TV and online broadcasts every year. Basketball is one of the most popular sports in Germany, along with soccer and handball.
Tesla stands for luxury sports cars with electric drive. To support brand expansion, pentaship was tasked with generating new contact data, targeting valuable audiences and increasing brand awareness.
The Munich Department of Culture commissioned pentaship to market and finance the project "Crossing Munich. Places, images and debates on migration". In cooperation with the Institute for Ethnology, the Institute for European Folklore and the Department of History at Ludwig-Maximilians-Universität, a groundbreaking exhibition was held in the city hall.
Tollwood is a fascinating cultural festival that attracts millions of visitors every year. Diversity, sustainability and tolerance characterize the multi-faceted programme, which includes stalls, theater performances, food trucks, art installations and 25 international pop, rock and jazz concerts. This wide range of activities makes the event a constantly growing crowd puller.
The economy urgently needs young people with forward-looking ideas. The Wirtschaftsjunioren Deutschland (WJD) are regarded as the "voice of young business" and join forces in Germany's largest association of entrepreneurs and managers under 40.
pentaship developed a sponsoring strategy for the umbrella brand and for the online brand M/Ökostrom, the ecolological electricity branch of the Stadtwerke München, and controlled all processes of the cooperation.
pentaship developed a strategy for national and international sales activities for the artnet AG online platform. artnet AG's aim was to make itself known to new target groups and to enter into an authentic dialogue with them.
