For over 20 years, pentaship has been supporting sponsorship and partnership projects for cultural institutions, events, companies, and public sector clients.
We develop sponsorship strategies, marketing concepts, and sustainable partnerships for projects with cultural, social, and economic significance.
IAA MOBILITY is the world’s largest event for mobility and technology, combining a trade fair, festival, and cultural program.
pentaship supports IAA MOBILITY as a strategic partner for the cultural and stage program—from developing the marketing concept and defining a value proposition to implementing innovative sponsorship and activation models.The goal is to integrate brands in a way that aligns with the event’s thematic focus and allows visitors to experience them firsthand.
IAA Mobility 2027
Thenext IAA Mobility will take place in Munich from September 7 to 12, 2027.
The KulturPass was an initiative of the German Bundestag in collaboration with the Minister of State for Culture and Media. As a digital platform, it directly connected cultural providers with young people across Germany, thereby strengthening cultural participation and diversity.
pentaship developed a marketing, fundraising, and sponsorship concept for this initiative that specifically connected cultural providers, organizations, and companies. First, a value catalog was created to assess brand fit, followed by a monetary evaluation of the offering, the design of creative formats, and the examination of innovative approaches such as blockchain-based solutions.
This established a strategic foundation for resilient partnerships and a clear positioning of the KulturPass at the intersection of culture, business, and public service.
The International Garden Exhibition (IGA) 2027 will be the first decentralized IGA to encompass the entire Ruhr metropolitan area—supported by 53 municipalities, four districts, regional associations, the business community, civic engagement, and the state of North Rhine-Westphalia.
The goal is to present innovative concepts in horticulture, landscape architecture, and urban development—with a focus on sustainability, smart cities, and the contribution of cultural activities to social cohesion and economic development.
pentaship is developing an internationally oriented sponsorship concept for this purpose, featuring clear positioning, a service catalog, and inclusive offerings for sponsors. The diversity of cities, platforms, and target groups—with up to 5.5 million expected visitors—requires differentiated solutions that balance the interests of partners, audiences, and stakeholders. Creative initiatives are planned across social media, press, and product placement, as well as naming options that help sponsors strategically leverage the reach and brand exposure of a decentralized major event.
International Garden Exhibition (IGA) 2027
From April 23 to October 17, 2027, the Ruhr region will serve as the stage for the International Garden Exhibition.
With 560,000 visitors and a six-month run every two years, the Venice Biennale is the world’s largest and most prestigious art exhibition.
In 2023, Bolivia participated as a nation for the first time to showcase its contemporary artists on the international stage and establish a culturally influential presence for the country.
The Bolivian Ministry of Culture and the National Museum commissioned pentaship to provide strategic support for the presentation: from the presentation and organization to the development of a marketing plan and the facilitation of industry contacts.
The project was entirely guided by the country’s motto , “La Unión es la Fuerza!” —and was intended to demonstrate how art can build bridges between cultures.
La Biennale di Venezia 2026
The61st International Art Exhibition of the Venice Biennale— In Minor Keys by Koyo Kouoh—will take place from Saturday, May 9, to Sunday, November 22, 2026.
pentaship developed a comprehensive sponsorship concept for the International Junior Science Olympiad (IJSO)—one of the world’s most prestigious science competitions for young people. The goal was to strategically engage partners and integrate both financial and technical contributions.
To this end, pentaship developed customized service packages, strategies for attracting sponsors, and concepts for building long-term partnerships.
The IJSO brings together thousands of young people under the age of 15 from over 50 countries every year. The top 300 qualify for the international finals, where they compete in biology, chemistry, and physics.
pentaship developed the sponsorship and marketing strategy for “Construction Industry Day” (TBI)—one of Germany’s most important industry events.
The client was the German Construction Industry Association. For the 75th anniversary celebration at TIPI am Kanzleramt (Berlin), pentaship secured numerous prominent partners, including the Nemetschek Group, RIB Deutschland, Liebherr, PROCORE, Würth, and VHV Versicherungen.
pentaship developed a strategic sponsorship concept for the Basketball Löwen Braunschweig to position the club within the professional sports landscape. The focus was on clearly defined sponsorship categories—ranging from team title sponsorships and naming rights to jersey and activation partnerships. The goal was not only to attract partners financially but also to establish them as long-term strategic partners for the club’s further development.
A special emphasis was placed on youth development: The “LöwenZukunft” initiative created a program with nine key themes centered on physical activity, nutrition, team spirit, and personal development. Formats such as the LöwenLehre and the kinder+Sport Basketball Academy specifically support young talent.
pentaship developed a sponsorship and activation concept for Tesla to position the brand within the high-end cultural setting of the Munich Literature Festival.
The goal was to bring electric mobility to life and specifically target a culturally interested, quality-oriented audience. To achieve this, pentaship strategically integrated the brand into the festival environment—with eye-catching placements and engaging formats.
The focus was on showcasing several Tesla models at the Gasteig Cultural Center. Visitors could experience the vehicles on-site and arrange test drives directly. Additionally, digital measures such as online announcements and appointment bookings via the festival website and social media boosted reach and engagement.
pentaship developed a comprehensive sponsorship and funding concept for the Munich Department of Culture for the exhibition “Crossing Munich – Places, Images, and Debates on Migration.”
The goal was to strategically position the project, attract partners from the private and public sectors, and secure full funding. To this end, pentaship developed clear sponsorship guidelines, funding models, and accompanying communication formats.
For more than 15 years, pentaship developed the sponsorship and marketing strategy for the Tollwood Festival—one of Germany’s largest cultural festivals. The focus was on naming partnerships, brand collaborations, and the strategic expansion of the sponsorship portfolio.
pentaship was responsible for developing and implementing marketing and commercialization concepts, as well as optimizing sales structures and event formats.
pentaship supports the German Junior Chamber (WJD) in the strategic marketing, positioning, and development of sponsorship partnerships within the business community.
The focus is on analyzing marketable assets, professional external presentation, and the targeted engagement of partners from business and industry. The goal is to increase the network’s appeal to sponsors and establish sustainable partnerships.
pentaship developed a sponsorship strategy for Stadtwerke München’s umbrella brand and its online brand, M/Ökostrom, and managed all aspects of the partnerships.
Stadtwerke München aims to protect nature and the environment through sustainable investments in utility and infrastructure facilities—while simultaneously building long-term relationships with its customers.
pentaship developed an international sales and marketing strategy for the online platform artnet AG to specifically target new audiences in the global art market.
The focus was on establishing data-driven structures for personalizing and segmenting customer data. In New York and Berlin, pentaship implemented systems that enable precise targeting of audiences and scalable communication processes.
Building on this foundation, international email campaigns were developed that were individually tailored to interests and user behavior, enabling effective one-to-one communication.
The results included new marketing and cross-selling strategies, improved customer relationship management, and a sustainable increase in reach and revenue for artnet’s products and services.
For over six years, pentaship has been developing and implementing strategic partnerships and engagement formats for Google within the political and social context in Germany.
The focus is on developing formats that combine brand presence with relevant content. These include interactive spaces, curated offerings, and dialogue-oriented formats that provide visitors with tangible added value.
As part of the German government’s nationwide KulturPass initiative, pentaship strategically initiated and provided conceptual support for the partnership between FlixTrain and FlixBus.
Goal: to give young users easy access to cultural events throughout Germany as part of the KulturPass program—from Hamburg to Stuttgart, from Berlin to Cologne.
The World Press Photo Exhibition will tour over 60 cities worldwide in 2026—including more than ten locations in Germany. pentaship is providing strategic support for the exhibition in the areas of partnership development and communications, with the aim of showcasing internationally acclaimed photojournalism at the regional level in a way that ensures relevance, reach, and impact.
Our goal: to bring socially relevant photojournalism to life through smart networking, context-driven communication, and collaborative implementation on the ground.
