Perspective through
Expertise

With more than 300 successful sponsoring partnerships, pentaship has proven what sponsorships can achieve through adept marketing strategies: Financial returns, media attention, image benefits and the development of new potential.

The global stage, where mobility meets culture

Under the motto "It's allabout mobility", the IAA MOBILITY 2025 presents the mobility of the future - sustainable, digital and intelligently networked, with the aim of connecting people even more closely. As Germany's largest motor show and one of the world's leading trade fairs, the IAA offers an important platform for international brand presence.

In 2025, the IAA as a mobility festival will be supplemented by an expanded cultural and stage program in the OpenSpace. The concept emphasizes the importance of the IAA as a melting pot for new technologies and cultural impulses.

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Logo Federal Government for Culture and the Media

Connecting youth and
‍cultural values
‍digital

The KulturPass is an initiative of the German Bundestag together with the Minister of State for Culture and the Media, Claudia Roth, and the Federal Minister of Finance, Christian Lindner. As a digital tool, the KulturPass directly connects cultural providers and young audiences throughout Germany. The initiative helps to promote the cultural participation of young people, support cultural institutions in winning back their audiences and strengthen cultural diversity.

pentaship was commissioned to design and implement a fundraising and sponsorship concept for the KulturPass. The focus is on establishing structures for close and value-adding collaboration between stakeholders, cultural providers, organizations and sponsors.

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Logo Federal Government for Culture and the MediaLogo Kulturpass

Transforming visions of the future into enduring values

The International Garden Exhibition (IGA) 2027 in the Ruhr Metropolis will be supported by the 53 municipalities and four districts of the region, associations, local businesses and civic engagement together with the state of North Rhine-Westphalia. As the first decentralized international garden exhibition, the IGA 2027 will involve the entire Ruhr metropolis in order to present innovative concepts and sustainable solutions in the fields of horticulture, landscape architecture and urban development.

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Contemporary art from Bolivia

With 560,000 annual visitors and a duration of 6 months every two years, the Venice Biennale is the largest, longest and most important art exhibition in the world. Bolivia entered the Biennale as a nation for the first time to showcase the country's contemporary artists in an international setting and to showcase artistically significant positions in the country's culture.

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Logo la Biennale

Let the
Brains begin

The International Junior Science Olympiad (IJSO) was founded in 2004 to encourage and challenge young research talent worldwide. Every year, thousands of talented young people under the age of 15 from over 50 countries compete in the scientific disciplines of biology, chemistry and physics. They first compete in national preliminary rounds and the best 300 qualify for the international final round. There they compete in theory and practice and fight for medals.

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Key function for the climate-neutral
transformation

Engineering skills, innovative designs and the highest technical standards characterize the construction industry. It designs living spaces, shapes architecture and makes a significant contribution to people's mobility. As an essential cornerstone of German economic development, it is a key sector for tackling the major social challenges of our time. These include the expansion of our federal transportation routes, the environmentally friendly design of the mobility transition, the achievement of housing construction targets and the expansion of broadband infrastructure. The potential in the areas of sustainability and digitalization is particularly promising. 

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First-class youth work by the Basketball Lions

The Basketball Löwen are a Bundesliga team from Braunschweig. 2.6 million viewers watch the Löwen's games on TV and online broadcasts every year. Basketball is one of the most popular sports in Germany, along with soccer and handball.

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Innovative drive
for the Literature Festival

Tesla stands for luxury sports cars with electric drive. To support brand expansion, pentaship was tasked with generating new contact data, targeting valuable audiences and increasing brand awareness.

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Logo TESLA

Valuable contributions to international
understanding

The Munich Department of Culture commissioned pentaship to market and finance the project "Crossing Munich. Places, images and debates on migration". In cooperation with the Institute for Ethnology, the Institute for European Folklore and the Department of History at Ludwig-Maximilians-Universität, a groundbreaking exhibition was held in the city hall.

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Logo City of Munich

‍Colorful stage for big brands

Tollwood is a fascinating cultural festival that attracts millions of visitors every year. Diversity, sustainability and tolerance characterize the multi-faceted programme, which includes stalls, theater performances, food trucks, art installations and 25 international pop, rock and jazz concerts. This wide range of activities makes the event a constantly growing crowd puller.

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Young talent
‍for
the economy

The economy urgently needs young people with forward-looking ideas. The Wirtschaftsjunioren Deutschland (WJD) are regarded as the "voice of young business" and join forces in Germany's largest association of entrepreneurs and managers under 40.

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New energy
for more
sustainability

pentaship developed a sponsoring strategy for the umbrella brand and for the online brand M/Ökostrom, the ecolological electricity branch of the Stadtwerke München, and controlled all processes of the cooperation.

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The whole world
of art

pentaship developed a strategy for national and international sales activities for the artnet AG online platform. artnet AG's aim was to make itself known to new target groups and to enter into an authentic dialogue with them.

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Further references

Alliance logoLogo IJSO 2020Logo AudiLogo Bavarian Book PrizeLogo La Biennale di VeneziaBMW logoLogo BWELogo CAMPARILogo MercedesLogo DATEVLogo DebekaDEKRA logoLogo Deutsche BahnLogo Deutsche BankDHL logoDocMorris logoLogo EnBWLogo e-onLogo EVONIKLogo hagebauLogo NEMETSCHEKLogo IBC SOLARLogo IKEALogo PROCORELogo RIBLogo City of Munich Department of CultureLogo Literature FestivalLogo WÜRTH GROUPLogo LufthansaLogo sternLogo VHVGENERALI logoLogo INGLogo amprionLogo RWELogo BVELogo Verband der Privaten Bausparkassen e.V.Logo Münchner BankLogo SAPLogo SOKA-BAULogo GILEADLogo BZALogo BLUEBEAMLogo The Drug ImportersREMONDIS logo
Logo WJMEDION logoLogo MicrosoftLogo Muffatwerk.deLogo MVGLogo Olympic Park MunichLogo PORSCHELogo SATURNLogo SIEMENSLogo STOA169Logo Süddeutsche ZeitungLogo SWMTelekom logoLogo TENNETTesla logoTimberland logoLogo TollwoodLogo UBSLogo uniperLogo vevoLogo VWLogo WELEDALogo AI MASTERSLogo DER SPIEGELLogo GESCHWISTER SCHOLL PRIZELogo MSDLogo Bavarian Book PrizeLogo Federal Ministry of FinanceLogoLogo VOLVOLogo Bundesverband WindEnergie e.V.Logo IGALogo BIDLogo pwcLogo AbbottLogo LIEBHERRBAYER logoRoche logoLogo GoogleLogoWIRTSCHAFTS FORUM logoLogo AGVLLogo MAHAGLogo R&DLogo PA
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