Sponsorship has the potential to be fundamentally transformed by technology, research and data - from valuation, buying and selling to activation and performance measurement. What is still missing is a digital platform on which Rights holder and Sponsor can work together worldwide to assess their current market value and exploit opportunities in a targeted manner.
The core of the project is a token-based governance model for a digital sponsorship system. With the help of intelligent algorithms, marketing and services, licences, intangible assets and cultural assets are evaluated, standardized and mapped as digital assets - the basis for a global "cultural currency".
For the cultural sector, this means more liquidity, more control and a transparent basis for partnerships. For sponsors, it opens up new freedoms when putting together rights packages as well as more flexible access to content and channels. Offers and bids can be placed and traded more efficiently both nationally and internationally.
The novelty of the project convinced the ministry: tokenization allows sponsorship processes to be managed more efficiently - with objective, transparent performance measurement. This creates a new standard that significantly expands the scope of action for Rights holder and Sponsor .
Our latest survey research
To enable us to develop the prototype of this "sponsoring exchange" together with IT experts and state-of-the-art technology, we would be delighted if you would support us: Please take a few minutes to fill out the linked market research questionnaire. Thank you very much!
