A Bridge Between Museums and Immersive Narrative Media
Europe’s cultural and creative sectors possess extensive digital collections—ranging from artistic works to cultural heritage. However, their use in today’s audiovisual production processes is often hampered by technical hurdles, administrative burdens, and licensing uncertainties.
Infrastructure Approach for Cultural Content in Audiovisual Productions
Building on initial exploratory concepts and prototypes, the initiative is working with partners to investigate how cultural content can be more easily integrated into immersive and audiovisual production processes in the future.
In doing so, models are being examined to clarify:
- where content comes from,
- under what conditions it may be used,
- and how its use can be documented.
The focus is on how transparency, security, and clarity can be improved for cultural institutions as well as for audiovisual producers.
At the same time, the initiative is examining how structured preparation, clear terms of use, and cross-sector and cross-border collaboration can be streamlined. In doing so, it is exploring how the responsible use (“safe use”) of cultural content can be ensured.
Our latest survey research
ARTEXR is a research and development initiative launched by Pentaship, for which European funding is currently being sought through Creative Europe.
Together with museums, media companies, and technology partners, we are exploring how digital cultural content in Europe can become more accessible, usable, and interoperable. The approaches described are currently in the conceptual and exploratory phase and will be further developed as the project progresses.
Please take two minutes to complete our survey and help shape the future framework for the use of digital cultural content.
Thank you very much!
