A Bridge Between Cultural Production and the AV Sector
Europe’s cultural and creative sectors possess extensive digital collections—ranging from artistic productions to cultural heritage. However, their use in today’s audiovisual production processes is often hindered by technical barriers, administrative burdens, or licensing uncertainties.
Infrastructure Approach for Cultural Content in Audiovisual Productions
Building on initial exploratory prototypes, the initiative is working with partners to investigate how cultural content can be more easily integrated into audiovisual and interactive production processes.
At the same time, solutions are being tested to make it clear where content comes from, under what conditions it may be used, and how its use is documented.
The goal is to create transparency and security for cultural actors as well as for producers. The focus is on how structured preparation, understandable terms of use, and cross-sector collaboration can be simplified—while ensuring responsible use (“safe use”) remains guaranteed.
Our latest survey research
ART-TOKEN-XR is a research and development initiative launched by pentaship, for which European funding is currently being sought.
Together with cultural producers, media companies, and technology partners, we are exploring how digital cultural content in Europe can become more accessible, usable, and interoperable.
The goal is to test new forms of collaboration between cultural production and the audiovisual industry—such as games, XR, and other media formats.
Please take two minutes to complete our survey and help shape future policy frameworks.
Thank you very much!
