A bridge between museums and the audiovisual narrative industry
Europe’s cultural and creative sectors possess extensive digital collections—ranging from artistic works to cultural heritage. However, their use in today’s audiovisual production processes is often hindered by technical barriers, administrative burdens, or licensing uncertainties.
Infrastructure Approach for Cultural Content in Audiovisual Productions
Building on initial exploratory prototypes, the initiative is working with partners to investigate how cultural content can be more easily integrated into immersive narrative production processes.
At the same time, solutions are being tested to make it clear where content comes from, under what conditions it may be used, and how its use is documented.
The goal is to create transparency and security for cultural stakeholders as well as for producers. The focus is on how structured preparation, clear terms of use, and cross-sector and cross-border collaboration can be simplified—and how responsible use (“safe use”) can be ensured.
Our latest survey research
ARTEXR is an initiative launched by Pentaship, for which European funding is currently being sought.
Together with cultural producers, media companies, and technology partners, we are exploring how digital cultural content in Europe can become more accessible, usable, and interoperable.
Please take two minutes to complete our survey and help shape the future framework.
Thank you very much!
