Art comes from skill.

For over 20 years, pentaship has been managing fundraising and sponsorship processes for cultural institutions, science, education, political parties, sporting events, events and foundations.

With certainty to success.

Every sponsoring partnership is based on trust - and on clear expectations. Sponsors invest because they hope for a convincing brand fit and sustainable image transfer.
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At the same time, they enable artists, institutions, athletes and foundations to break new ground, realize projects and develop successfully.

Go-to-Market Strategies

Companies evaluate sponsorship commitments according to clear criteria. It is therefore important to sharpen the licensor's profile precisely: Define target groups, name image dimensions, make the concrete added value visible.

A convincing USP is crucial - for sustainable, consistent partnerships with prospects.

Sponsor Loyalty

A convincing sponsorship offer is based on a well thought-out concept and an innovative service portfolio.
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A sustainable partnership can only be created if the goals and expectations of both sides are aligned - with a long-term impact, strategic anchoring in the market and measurable success.

Added Value

Only those who know their own values and make them visible can create structures that are also attractive to potential sponsors. The decisive factor is how your event or institution positions and distinguishes itself - and stands out from the crowd.
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Funding is not an end in itself, but a lever: to realize ideas, strengthen projects and build relevance. What makes your platform valuable?

Perfect profile:
Fit for a date?

pentaship arranges investors and develops customized sponsorship strategies that bring together projects in art and culture, education and science, sport or the environment with the right partners from industry and business.
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This also applies to sponsorship programs. The result is a win-win situation.

Award ceremony with an audience at the Bavarian Book Prize - a symbol of cultural appeal and targeted positioning through sponsorship.

01

Consulting & Positioning

After sharpening the profile together with the relevant stakeholders, we develop marketable values, define the specific range of services and determine the monetary valuation (pricing). On this basis, the role of the licensor in sponsorship is clearly positioned - as an attractive and reliable partner for potential investors.

Which companies, sectors and brands are the right cooperation partners? Which market goals should be achieved? This analysis forms the basis for strategic positioning - differentiated and tailored to the target group. This results in tailor-made sponsorship offers with clear relevance for potential investors.

Presentation of core competencies and value proposition
Target market analysis by sector, brand and region
Competitive analysis - differentiation through insights
Development of a unique value proposition (USP)
Development of a partnership program

02

Concept & Strategy

Effective positioning in the market requires more than just good content. A convincing image, a clear value base, a defined target group structure and a resilient public impact are crucial.

Success begins with clarity: A well-founded target market analysis, a sustainable sponsorship structure and reliable media contacts are the basis of any strong marketing strategy.

ADevelopment of customized sponsoring concepts
Development of an effective go-to-market strategy
Communication of marketable values
Visualization of media impact
Targeted networking with decision-makers

03

Acquisition & Mediation

As soon as a sponsoring partner has been found, it is a matter of safeguarding the interests of the rights holder and jointly defining which image dimensions the cooperation can influence.

Contract negotiations, the clarification of rights and obligations and the preparation of a viable financing plan follow in close coordination. The funding helps to increase the quality of the offer - a win-win situation for both sides.

Legally compliant contract design
Preparation of the financing plan
Use of naming rights & product placements
Optional development of barter deals
Qualitative upgrading of the offering

04

Contracts & Management

The framework conditions of the cooperation are worked out together with the contractual partners and the price-performance structure is defined. This results in the contract that secures the cooperation.

pentaship coordinates the implementation of the contractually agreed services and consideration.

Define benefits and consideration
Controlling the drafting and conclusion of contracts
Support implementation of the agreed measures
Take over situation management
Coordinate hospitality professionally

05

Yield & added value

The processing and analysis of the cooperation provides both rights holder and sponsor with reliable feedback. Have services and consideration been implemented in accordance with the contract? Was there an image gain?

Professional reporting creates transparency, provides reliable answers - and forms the basis for a sustainable and future-proof partnership.

Sponsorship evaluation
Opinion polls & qualitative surveys
Analysis of interactions & synergies
Evaluation of the media response
Development potential and future opportunities