Art comes from ability. For 20 years, pentaship has been managing fundraising and sponsorship processes for cultural institutions, events, education and science, political parties, sporting events and foundations. It's all about making a mark: Trademarks.
After sharpening the profile together with the relevant stakeholders, we develop marketable values, define the specific range of services and determine the monetary valuation (pricing). On this basis, the role of the licensor in sponsorship is clearly positioned - as an attractive and reliable partner for potential investors.
Which companies, sectors and brands are the right cooperation partners? Which market goals should be achieved? This analysis forms the basis for strategic positioning - differentiated and tailored to the target group. This results in tailor-made sponsorship offers with clear relevance for potential investors.
Effective positioning in the market requires more than just good content. A convincing image, a clear value base, a defined target group structure and a resilient public impact are crucial.
Success begins with clarity: A well-founded target market analysis, a sustainable sponsorship structure and reliable media contacts are the basis of any strong marketing strategy.
As soon as a sponsoring partner has been found, it is a matter of safeguarding the interests of the rights holder and jointly defining which image dimensions the cooperation can influence.
Contract negotiations, the clarification of rights and obligations and the preparation of a viable financing plan follow in close coordination. The funding helps to increase the quality of the offer - a win-win situation for both sides.
The framework conditions of the cooperation are worked out together with the contractual partners and the price-performance structure is defined. This results in the contract that secures the cooperation.
pentaship coordinates the implementation of the contractually agreed services and consideration.
The processing and analysis of the cooperation provides both rights holder and sponsor with reliable feedback. Have services and consideration been implemented in accordance with the contract? Was there an image gain?
Professional reporting creates transparency, provides reliable answers - and forms the basis for a sustainable and future-proof partnership.
