The art of partnership

Pentaship has been supporting cultural institutions, scientific institutions, educational projects, sporting events, political organizations and foundations in fundraising and sponsoring for over 20 years.

Our goal: to strengthen your position - in terms of content, visibility and financial viability. We combine strategy with a targeted approach to partners, develop concepts with substance and create access to sponsors who share your vision.

We also offer analyses and evaluations that underpin your market position - you can find more information about our analyses here → Analytics.

Your challenge

Whether it's a cultural festival, research project or social initiative - successful partnerships are not created through visibility alone. They need a clear positioning, recognizable added value for partners and a collaboration based on reliability and trust.

Our approach

We develop collaborations with a clear strategic basis, targeted selection and precise implementation - legally secure, communicatively convincing and organizationally resilient. So you can concentrate on what counts: Program, impact and content excellence.

Cooperation with existing companies

A successful partnership is just the beginning. We shape relationships in such a way that they create long-term value - through clear services, common goals and continuous dialog. When values and expectations are aligned, trust is created - the basis for projects with a measurable impact.

Added Value

Those who communicate their strengths clearly and convincingly gain relevance in the market. Funding is not an end in itself, but a strategic lever - to realize ideas, strengthen projects and increase their impact.

Finding the right partners

Targeted partner selection becomes possible with clear positioning. We bring together projects from the fields of culture, education, science or the environment with partners from business and industry - based on sound research, targeted communication and designed for sustainable cooperation.
‍

Award ceremony with audience at the Bavarian Book Prize – symbol for cultural appeal and targeted positioning through sponsoring.

01

Consulting & Positioning

Sharpen your profile, define target groups, make your USP visible and evaluate it in monetary terms - for a clear market position as a reliable partner. You can find details of our evaluation logic here → Analytics.
‍

Presentation of core competencies and service promises
Target market analysis by industry, brand and region
Competitive analysis - differentiation through insights
Development of a unique selling proposition (USP)
Development of a partnership program

02

Concept & strategy

Develop marketable sponsorship concepts and a go-to-market strategy to communicate values, make an impact visible and target decision-makers.
‍

Development of customized sponsoring concepts
Development of an effective go-to-market strategy
Communication of marketable values
Visualizing media impact
Targeted networking with decision-makers

03

Acquisition & mediation

Identify suitable partners, align interests, conduct contract negotiations and secure financing.
‍

Legally compliant contract drafting
Preparation of the financing plan
Use of naming rights & product placements
Optional development of barter deals
Qualitative enhancement of the offer

04

Contracts & management

Defining services and framework conditions, managing implementation and ensuring smooth processes.

Define services and considerations
Manage contract drafting and conclusion
Oversee the implementation of agreed measures
Take over situation management
Coordinate hospitality professionally

05

Revenue & added value

Evaluate partnerships, measure impact and derive development potential.
‍

Sponsorship evaluation
Opinion polls & qualitative surveys
Analysis of interactions & synergies
Evaluation of media response
Development potential and future opportunities