What is the value?
We combine audience analytics with media evaluations to determine the fair market value of sponsorship and media rights across all platforms. To do this, we analyze reach, audience profiles, visibility, media response, and the specific scope of services—supplemented by comparative data and market benchmarks.
→ For Companies and Brands
You’ll learn what value you get for your budget and how different engagements compare. ROI models and break-even analyses provide you with a clear, reliable basis for decision-making.
In addition, we highlight the qualitative and social value your engagement generates—such as image transfer, reputation, or CSR effects.
→ For projects and institutions
You’ll understand how much your services are worth on the market and how to price your sponsorship packages fairly and competitively.
What is the growth and success potential of your market?
We identify growth opportunities, analyze relevant market and industry trends, assess the viability of business models, and evaluate locations, target audiences, and competitive landscapes.
In addition, we conduct stakeholder surveys—by phone or via email campaigns—to gather reliable insights directly from relevant market participants.
→ For companies and brands
You can see whether a project or partnership has a future and whether your involvement will remain visible in the long term.
→ For projects and institutions
You receive a clear assessment of the opportunities your idea or initiative offers and how you can plan investments in a targeted manner.
Is your project feasible?
We analyze resources, framework conditions, and target audiences, assess market opportunities, and identify potential obstacles.
→ For companies and brands
You gain the assurance that the projects you invest in are feasible and will actually be implemented.
→ For projects and institutions
You’ll know which prerequisites are already met, which components are missing, and how your project can be made market-ready.
How do you position yourself against the competition?
We analyze market participants, positioning, business models, and strategic moves in the industry.
→ For Companies and Brands
You’ll learn why this specific project is the right platform for your engagement—and how it stands out from other offerings.
→ For projects and institutions
You’ll discover how to clearly position yourself against other projects and leverage your strengths effectively.
