What is the value?
We combine audience analyses with media evaluations to determine the fair market value of sponsorship and media rights across all platforms. To do this, we analyze reach, target group profiles, visibility, media resonance and the specific service catalog - supplemented by comparative values and market benchmarks.
→ For companies and brands
Find out what value you get for your budget and how different engagements can be compared. ROI models and break-even analyses provide you with a clear, reliable basis for decision-making.
In addition, we make it clear what qualitative and social added value your commitment achieves - such as image transfer, reputation or CSR effects.
→ For projects and institutions
Youcan see how much your services are worth on the market and how you can price your sponsorship packages fairly and competitively.
How much growth and success potential does your market offer?
We identify growth opportunities, analyze relevant market and industry trends, check the viability of business models and evaluate locations, target groups and competitive situations.
We also conduct stakeholder surveys - by telephone or via email campaigns - to obtain reliable assessments directly from relevant market participants.
→ For companies and brands
Youcan see whether a project or partner field has a future and whether your commitment will remain visible in the long term.
→ For projects and institutions
Youreceive a clear assessment of the opportunities offered by your idea or project and how you can plan investments in a targeted manner.
Is your project feasible?
We examine resources, framework conditions and target groups, evaluate market opportunities and identify potential obstacles.
→ For companies and brands
Yougain certainty that projects you invest in are feasible and will actually be implemented.
→ For projects and institutions
Youknow which requirements have already been met, which building blocks are missing and how your project can be made marketable.
How do you position yourself in the competition?
We examine market players, positioning, business models and strategic movements in the environment.
→ For companies and brands
You willfind out why exactly this project is the right platform for your engagement - and how it differentiates itself from other offerings.
→ For projects and institutions
Youwill recognize how you can clearly position yourself in relation to other projects and play to your strengths in a targeted manner.
