When working with pentaship brands, companies and institutions that get involved in sponsoring benefit from new impulses for brand development, the acquisition of additional sales markets and target groups as well as media-effective image transfer.
Positioning options are developed after workshops, a brand audit, stakeholder evaluation and competitor analysis. It is then clarified which sponsorship commitments can be considered in order to achieve the determined marketing goals.
Suitable cooperation partners are found in the defined target areas. pentaship takes care of all sponsoring processes: From contract negotiations to contract design and sponsorship management.
With pentaship, Sponsor can decide how to get involved. This makes sponsorship a more powerful tool for setting your own, calculable standards.
This allows more options in the configuration of service packages as well as more flexible access to content and channels and their communities. This means that no investor has to buy a pig in a poke.
The accompaniment and coordination of the commitment from the sponsor wall to customer and major international events is crucial for success.
It is also about the precise media placement and accompanying services that serve customer loyalty and value creation.
Get active and communicate with your audience. pentaship develops custom activations as innovative marketing tactics that engage people. The immersive and the interactive entertains and informs.
Whether augmented reality, videos or projection mapping: technology is fun and creates unique experiences. It can also benefit sponsors through more brand sympathy, stronger customer loyalty and a higher level of awareness.
Achievements are not always easy to assess. It depends on whether the sponsor wants targeted hype or a long-term image transfer.
The number of contacts, the acceptance of the commitment, the perception of the brand and the return on investment can be measured. Professional monitoring, final evaluations and (on request) the involvement of a market research institute produce a precise analysis of the results.
