Clear
Prospects for Sponsors

With pentaship, brands, companies and institutions involved in sponsoring benefit from strong impulses for brand development, the development of new markets and target groups as well as a credible, media-effective image transfer.

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Stable Bridges
into the Future

In times of social change, it pays to leave the beaten track. Those who rethink connections and take different paths are investing in the future - also as a company. Targeted sponsorship is an effective strategic instrument in this respect.
Visitors to the Art Biennale in Venice in front of the exhibition pavilion - a place where cultural perspectives meet, social discourse is initiated and art builds bridges to a common future.
symbolic pie chart

Sustainable Brand Development

Brand fit determines the success of a sponsorship commitment. But don’t we just have to fit the project to the image and match the KPIs? Not necessarily.
If you want to expand and further develop your brand in a sustainable way, you have to keep up with current social developments and changing consumer decisions. Today, profit must also make sense.
symbolic persons

Increase in Reach

Selected events, branded entertainment, storytelling and native advertising create attention - as does the targeted use of testimonials from the worlds of sport, culture and science.

The clever placement of brand messages in social media, TV and other channels creates valuable contacts - measurable in terms of reach, relevance and resonance.
Symbolic hook

Optimal use of Budgets

Whether regional, national or international: the decisive factor is which engagements offer the greatest leverage in the communication mix - and how collaborations affect image and perception.
pentaship ensures that your investments are strategically planned, transparently implemented and that their ROI is measurable.

Mature performance.
Your advantage.

Pentaship takes "corporate culture" at its word - and develops real added value for Sponsor through experience and strategy. This creates partnerships that open up new image dimensions and make brand goals plannable.
A bridge at lofty heights - a symbol of courage, connection and the future. It shows that visions need structure. And new paths need strong hands.

01

Consulting & Positioning

Following an in-depth brand audit, workshops with relevant stakeholders and a competitive analysis, pentaship develops positioning options for your brand.

In the next step, we jointly define specific sponsorship goals and identify suitable cooperation partners - tailored to your target markets and communication strategy.

From establishing contact to contract negotiations and legally compliant sponsorship management, pentaship handles all process steps - efficiently, in a structured manner and with an eye on KPIs and ROI.

  • Evaluation of brand architecture and relevant KPIs
  • Development of the strategic positioning & brand profile
  • Definition of goals, target groups and suitable platforms
  • Selection of suitable brand, media and event partners
  • Drafting and support for legally compliant contracts including tax and subsidy law

02

Strategy & Marketing

With pentaship, Sponsor can decide how to get involved. This makes sponsorship a more powerful tool for setting your own, calculable standards.

This allows more options in the configuration of service packages as well as more flexible access to content and channels and their communities. This means that no investor has to buy a pig in a poke.

  • Modular service packages
  • Targeted platform strategies
  • Integrated communication models
  • Variants of Brand Representation
  • Customer and Employee Concepts

03

Implementation & Control

The success of an engagement depends largely on its professional support - from placement on the sponsor wall to customer events and presence at major international events.

Tailor-made media placement and accompanying measures play a central role here - they strengthen customer loyalty and increase the contribution to added value.

  • Efficient control of all processes
  • Measures for market penetration and customer activation.
  • Innovative compensation models
  • Naming rights and title sponsorship
  • Integrated product placements

04

Activation & added value

pentaship designs customized activations that get brands talking and engage target groups in a targeted manner. Whether augmented reality, interactive video formats or projection mapping - technological tools create immersive experiences that inspire and are memorable.

The result: stronger customer loyalty, increased brand sympathy and a lasting increase in brand awareness - for you and your sponsors.

  • Activating marketing strategies
  • Brand communication with entertainment value
  • Unconventional product presentations
  • Technology as a bridge to the target group
  • Strategic image rejuvenation

05

Analysis & Measurement

Whether targeted hype or sustainable image transfer: the decisive factor is what goals the Sponsor is pursuing. Reach, engagement acceptance, brand perception and return on investment can be measured.

Professional monitoring, final reporting and - on request - the involvement of an independent market research institute enable a precise analysis of the results.

  • Strategic performance monitoring
  • Reach and performance analysis
  • Target group insights & impact profiles
  • Evaluation of media visibility
  • Calculation of the return on investment (ROI)
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